Shizzoo LTD is an events and entertainment start up that is being launched in the midst of the Covid-19 global pandemic.
This is my blog of our experience setting up and launching a company into the events market during this incredibly difficult time.
So 2020 hasn’t gone as I planned – huge understatement I know. We have moved the launch of the company from June to October and in my last blog things were starting to look positive for the events world.
Well in the last ten days the UK Government has announced the ‘Rule of Six’ that means if more than six friends or family members meet up, irrespective of the location (inside or outside), the gathering could be dispersed by the police with the possibility of a £100 fine, which doubles for each subsequent offence up to £3,200.
There are a number of exceptions to the rules, including workplaces or activity related to work, schools, universities, places of worship and if your household or support bubble (where a household of a single adult is supported by a household of any size) is greater than six. However there is mass confusion about what is allowed and what isnt.
All of the above does not provide companies with confidence to return to live events and unfortunately we have had feedback from many partners that clients are cancelling and re-scheduling all or most of there proposed events that were due to take place from 01st October until the end of the year.
Adapt and Overcome
Our October launch date was decided to coincide with the return of live events and the return of the Christmas party market.
Recent developments however led me to run a poll on Linkedin to find out if Christmas Parties would still happen this year. The results were inconclusive however 25% of those that voted choose a Virtual Christmas Party which was an eye opener.
Over the last six weeks since my last blog we have partnered with some fanastic companies that offer exciting, engaging and innovative products for Virtual Team Building and Virtual Christmas Parties. We are now offering Virtual Experiences like Rogue Agent – where you become a virtual MI5 agent to unearth the mole and other fantastic experiences like Virtual Murder Mystery, Virtual Magic Experiences and Food and Drink experiences all available form the safety and comfort of your own home.
Our Virtual Magic Experience for Christmas is sure to be a hit
After consulting with the team at Red Cactus Events who look after live Christmas party events I have decided that Team Building Experiences focus once launched will for this Christmas be Virtual Christmas Parties.
Virtual Christmas Parties are almost a completely new market. Many Christmas Party traditions like going to a restaurant or an organised event have been thrown out of the window following the rule of six announcement and compounded by local locadowns in the North of England. Today we have had worrying noises of a potential two week national lockdown. Many thousands of companies are no longer sure on what or if they will have any plans for Christmas 2020.
In my next blog I will be reporting on how the business launch has gone alongside the success and I’m sure failures of promoting virtual Christmas parties to the masses as we try to navigate this incredibly difficult time for the events industry.