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Part Two: Deciding what products to market

May 1 2020

Written by

Shizzoo LTD is an events and entertainment start up that is being launched in the midst of the Covid-19 global pandemic.

This is my blog on my experience of setting up and launching a company into the events and entertainment market during this incredibly difficult time. Since our last blog we have been focusing on what products the company will initially provide upon the companies launch in July 2020.

Woman Wearing Face Mask Covid-19

With Covid-19 and lockdown I have been able to spend my weeks in April carrying out detailed product research and looking into many ideas that I have had previously but never had the time previously to investigate. I want to bring innovative and exciting entertainment and experiences to the world of corporate and private events in our local area which is Oxfordshire and its surrounding counties.

Building on my experience from launching Red Cactus Events at the tale end of the financial crisis I have decided to focus on three key products. These three products have the potential for multiple streams of income in a number of different markets. Taking on three products to be ready for launch is a big task but having multiple streams of revenue will enable my risk to be spread while building up the company, increasing my knowledge and developing my customer base.

I want to make sure on launch that when we deliver an event or experience that exceeds our customers expectations and provide them with a memorable time that they will tell other about. Providing a joined up end to end process from initial enquiry to delivery will need to be consistent and of high quality is the start of preparing for this.

Product

Shizzoo will launch with three products;

1) Experiences Marketplace – Our new marketplace (Team Building Experience.co.uk) has been built for companies and individuals who are looking for a fantastic event or experience for there corporate, team building or private event. Companies will be able to enquire and book events or entertainment in many locations around the UK. Our marketplace will list some of our great suppliers as well as some of our own experiences.

2) Virtual Reality Experiences – Suitable for companies with smaller teams in a social distanced world this event will expand peoples minds to the magical world of virtual reality experiences. We will also look to provide experiences at conferences, weddings and other corporate events.

3) Equipment Hire – In a post covid world we want to provide equipment to schools / sports clubs / universities and other event planners so that they can use our equipment to have fun. Fun is a key component of everything we do and we want to be able to work with local organisations to make this affordable.

Now that the products have been finalised I plan to spend the next month finalising each product and building a consistent enquiry to booking process that follows a consistent pre-event communication and product experience on the day.

Our experiences marketplace has been designed and branded as Team-Building-Experiences.co.uk and the website is due for a soft launch in July 2020. The aim is to enable companies and individuals to easily book the best experiences for events in there own location. Working with suppliers that can provide deliverable experiences will reduce the environmental impact of events.

In the next blog I be discussing how our virtual reality experience development has gone as our VR headsets are due to arrive.